China Glaze® Debuts Limited Edition Collection for Summer Blockbuster
Introducing 12 New Nail Shades Inspired by “The Giver”
“Colour Your Destiny” with the bright colors and rich textures of China Glaze®’s exclusive The Giver nail polish collection. Inspired by the most anticipated movie release of the summer, the collection combines bold and neutral crèmes, and a gorgeous glitter to create 12 limited edition shades.
Influenced by the powerful themes and message of the story, The Giver collection by China Glaze® brings key moments and characters to colour, particularly the main character Jonas (Brendon Thwaites) and his friend Fiona (Odeya Rush) as he struggles to understand the dark, complex secrets behind his seemingly ideal community.
The China Glaze® The Giver collection includes:
· Boundary of Memory – Black with gold and amber glitter
· Community – Brown crème
· Five Rules – Clay crème
· Seeing Red – Red crème
· History of the World – Navy crème
· Intelligence, Integrity & Courage – Gray-blue crème
· New Birth – Baby blue crème
· Capacity to See Beyond – Bright aqua crème
· Givers Theme – Vivid violet crème
· Friends Forever, Right? – Baby pink crème
· Release – Greige crème
· The Outer Edge – White and silver glitter
The release of the collection coincides with the debut of the China Glaze® The Giver consumer and beauty trade advertising campaign featuring the story’s Fiona. Full-page ads will run in the September issues of Cosmopolitan and Seventeen. Additionally, an electronic version will be prominently featured on a billboard in New York City’s Times Square July-September. The film will open in theatres August 15, 2014.
China Glaze® The Giver limited edition nail polish collection is available at beauty supply stores nationwide including Sally Beauty and Ulta stores. Individual shades retail for $7.50 MSRP.
China Glaze® is free of DBP, toluene, and added formaldehyde. China Glaze® nail lacquers are available through salons and professional beauty supply stores nationwide. For more information, please visit www.chinaglaze.com or follow China Glaze® on Facebook (@ChinaGlaze), Instagram (@ChinaGlazeOfficial), Twitter (@ChinaGlaze) and Pinterest (pinterest.com/chinaglaze). #CGTheGiver.
© 2014 The Giver SPV, LLC. All Rights Reserved.